“Good seasons start with good
beginnings.” –
Sparky Anderson
I have know
of many people who have desired to become a life coach and to make this their
main line of business, however, were unprepared for the challenges they have
faced. Have you, since becoming a life
coach, felt that you were not really prepared for the difficulties there are in
starting a coaching business? Do not despair. Most of us start off weak, but you can regroup,
prepare and have a strong beginning.
There is a difference between
starting and beginning. Starting is when
we first get the idea to go into a life coaching business. It is the idea stage and for most people it
is the weakest area they face. We are
coaches. Our love to the help people to
achieve their dreams and to be the best they can be. Most of us are not business people. We know little about starting a business, we
hate marketing and we do not do the best job at self promotion. In starting off, all these weaknesses come to
the top and seem to be overwhelming at time.
Time for a new beginning. Our beginning is when we actually start the
thing we do best - coaching. This is
what we trained for; what we love to do; and what we feel strong in doing. When we are coaching, we do not think in
terms of business or marketing, we just enjoy the flow and go forward.
So, the question is, how do we
move from the business part of coaching to the coaching part? After all, it is our business. That is true, but I believe there are ways we
can approach this in order to achieve the best possible outcome.
The first thing we need to
accept is that there is a difference between building a career and building a
business. You want to ask yourself,
"Why do I want my own business?"
Now there are many reasons why we want to have our own business. We want to be independent; we want to do the
thing we love; we want to make a good living.
The real question needs to be, "Why do I need my own
business?" For some, it is in fact
the building of the business that attracts them. That is find.
But in my experience that is not true for most coaches. We want to coach.
I suggest that you first start
by building your coaching practice and not your coaching business. Begin where you are at, build from
there. Do you have any clients? If not, why not? Get someone to coach so that you are actively
doing the thing you desire to do. Even
if you coach a friend for free, you are coaching. It is a strange reality but the more you
coach the more people will come to you for coaching. Let's face it, to start a coaching business
before you have coaching clients is putting the cart before the horse.
Work first in your strength,
coaching. Do not worry about the
business part, in time that will come.
Here is the good news, if you build enough client base to require your
own business you will have the resources to hire someone else to do the work
you are weakest in.
You do not need your own office,
business address or even business card to start coaching. You just need people who need your help, and
there is no shortage of them. Get the
word out through your friends, social media and church. Speak at churches and business meetings when
you can. Most of all, be the very best
coach you can be and people will hear about it.
Start today by giving your best
to the clients you have or offering help to friends and family. Learn all you can about coaching, practice
you skills as much as you can. Be your
best in life and others will want what you know. The business will come, if it is to
come. Now is not the time to worry about
that. Live in your strengths and do what
you do best. That is what God has called
you to and gifted you with. All else are
just distractions.
John Patrick Hickey is an author, speaker,
and Life Coach. To read more from John Patrick Hickey or to get his books,
training and book him to speak to your church, business or group, visit our
website at http://www.growthcenter.net or www.johnpatrickhickey.com.
© 2014 John
Patrick Hickey